Gupta was born in 1989 and is the daughter of Indian actress Neena Gupta and West Indies cricketer Viv Richards and grew up in Mumbai. Her parents never married and she was raised by her mother, who moved the family from New Delhi to Mumbai. Gupta found a father figure in her late maternal grandfather, and when she turned 20 she reconnected with her father and the two now share a strong bond.
At the age of 8 she wanted to become a tennis player, but stopped training at 16. Passionate about dance and music, Gupta wanted to join Shiamak Davar‘s dance group, but did not when her mother discouraged it. She subsequently took up a course in music and dance in London, but dropped out when she felt lonely and homesick.
Gupta later joined Premlila Vithaldas Polytechnic of SNDT Women’s University.
Gupta has stated that her schooling was sometimes marred with racism from other students.
At the age of 19, Gupta applied for Lakme Fashion Week in Mumbai with support from Wendell Rodricks. She named her first collection Kattran (transl. Miniature bits of fabric). Her Lakme Fashion Week 2014 collection “Wanderess” was “inspired by novelist Roman Payne’s doe-eyed gypsy girl character, Saskia” in his novel, The Wanderess. Gupta has become known for the creative and artistic names she gives each collection.
Gupta’s design aesthetic has been defined as a blend of contemporary and traditional with modernity taking the upper hand. She specializes in ethnic wear for women and uses silk, chiffon and cotton as well as rich embroidery work, and is noted for her unconventional prints along with feminine drapes and silhouettes. The Mumbai daily broadsheet dnaremarked her work has “a unique Indianness in a very modern context”, citing her “Tamil script sarees and jackets” and the way she uses cotton and muslin. Gupta was named one of the “Ten best Indian fashion designers you should know”, by Culture Trip, a magazine style internet publication.
In 2016, Gupta collaborated with Maybelline New York to produce a collection of clothes inspired by a new lipstick line that the company was launching, but the project fell through for a variety of logistical reasons. She has stated that the biggest regret of her career was her Stylista collection.
In 2017, she was tasked with representing India in an exhibit showcasing re-designs of Levi’s iconic trucker jacket. She chose to use her signature cow motif. The exhibit also featured a re-design by Justin Timberlake and other celebrities.
In 2018 she launched a hijab-saree line targeting Muslim women who want to wear Indian high fashion.